Chip Finance
Brand designer
During my time as an in-house designer at Chip, the wealth app, I worked within the brand team alongside the marketing team to create engaging still and video content for their social media channels and email assets.
Chip, the investing and savings app launched their first TV Ad on Boxing Day 2021 with an OOH campaign to follow in 2022. With my background in print production I helped to project plan the photoshoot within the advert shoot and created the assets needed for the different Out of Home formats.
This included 4 different images for the static poster campaign as well as a digital campaign for online and across digital billboards in key London stations.Working against a 72 hour deadline from advert shoot to print production meant that the layouts needed to be ideated, sketched and signed off. Below are some of the sketches to help bring the idea to life.
The biggest challenge was creating the digital billboards and adjusting the artwork to fit across huge landscape ratios but the payoff of seeing it light up the concorse at Waterloo station was unbeatable.